Let your beauty shine through
The inclusive All in on Skin campaign at CVS highlighted healthy skin for all skin types. It included rich offers and educated consumers on how to achieve their unique skin goals.
The team created engaging content that resonated with our diverse audience. Assets included online video, paid media, DCO triggered email sends, landing pages, and social media.
Changing nothing can change everything
The All in on Skin campaign amplified the Beauty Unaltered promise never to edit a model’s appearance. This helps set realistic beauty expectations, improving mental health and self worth.
We achieved remarkable results, and the campaign served as a powerful showcase for the transformative power of authentic beauty.
